Analytics & performance

Run an A/B Test on a VLVTN Smart Link

Updated 2026-06-14
The short answer
A/B testing lets you create variants of a smart link and then read which variant wins in analytics. Set up the variants, let traffic flow to them, and compare their results. A/B testing is a Pro feature.
Note
A/B testing is a Pro feature. On a non-Pro plan the feature is not available.

Set up an A/B test

  1. Create variants of your link
    Set up variants of the smart link you want to test so traffic can be split between them.
  2. Let traffic flow
    Share the link as usual and let visitors land on the variants.
  3. Read which variant wins
    Open analytics and compare the variants to see which one is winning.

Reading the results

Once traffic has reached your variants, read which variant wins in analytics. Compare their results and keep the variant that performs best.

Frequently asked

Is A/B testing a Pro feature?

Yes. A/B testing is Pro-gated. On a non-Pro plan the feature is not available.

How does A/B testing work?

You create variants of a link, traffic is split across them, and you read which variant wins through analytics.

How do I know which variant won?

Read the results in analytics. Compare the variants' numbers to see which one is performing best.