Integrations

What VLVTN Does and Doesn't Integrate With

Updated 2026-06-14
The short answer
VLVTN integrates with the Meta Pixel and Conversions API (Pro), an email service provider — Velveteen Email (Pro), and your Velveteen catalog. It does not integrate Google Analytics, a TikTok pixel, or generic webhooks and Zapier. Spotify is a link destination, not a tracking sink. Every integration except the Velveteen catalog connection requires Pro.

What VLVTN integrates with

VLVTN connects to exactly three things:

  • Meta Pixel / CAPI (Pro) — server-side conversion tracking. VLVTN sends VLVTNClick (a DSP button click) and Lead (an email signup) events through the Conversions API.
  • Email service provider (Pro) — Velveteen Email only. Email signups collected on your links sync to your connected ESP.
  • Velveteen catalog connection — a one-way link to your Velveteen.fm catalog that auto-fills release details when you create smart links.

Every integration except the Velveteen catalog connection requires a Pro plan.

What VLVTN does NOT integrate with

Note
To set accurate expectations: the following are not supported. If a tool or platform is not in the list above, assume VLVTN does not integrate with it.
  • Google Analytics — no. Tracking is server-side through Meta only.
  • TikTok pixel — no. The Meta Pixel is the only pixel.
  • Generic webhooks / Zapier — no.
  • Spotify — a link destination, not a tracking sink. Connecting Spotify is not an analytics integration; it does not send data back to VLVTN.

Frequently asked

Which integrations need a Pro plan?

All of them except the Velveteen catalog connection. The Meta Pixel/CAPI and the email service provider integration are Pro-only.

Can I send conversions to Google Analytics?

No. VLVTN does not integrate Google Analytics. Conversion tracking is server-side through the Meta Pixel and Conversions API only.

Is there a TikTok pixel or a Zapier webhook?

No. There is no TikTok pixel and no generic webhook or Zapier integration. The only pixel is the Meta Pixel.

Does connecting Spotify track analytics?

No. Spotify is a destination listeners are sent to, not an analytics integration. It does not report data back to VLVTN.