Free tool
Spotify Ad Budget Calculator
Enter a budget and an expected cost per conversion to estimate how many tracked click-outs you can buy, with an honest low-to-high range.
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Not sure on the cost? $0.30 is a reasonable tier 1 and tier 2 starting point.
Questions
Does this predict streams?
No. It estimates tracked click-outs to streaming services, not streams, saves, or followers. Those depend on the song once the listener lands on Spotify.
Where does the low-to-high range come from?
The range uses real benchmark endpoints: roughly $0.20 per conversion on a great day and $0.50 on a mediocre one in tier 1 and tier 2 countries. Your real number usually lands inside that band.
What's a realistic starting budget?
Enough to give Meta data to optimize on. Many indie campaigns start around $5 to $10 a day. Tiny budgets take longer to find a stable cost per conversion.